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Conversion Rate Optimization, Ecommerce

How to Supercharge Your Ecommerce Conversions with Buy Now, Pay Later

by Jordan Brannon

Running an ecommerce business comes with many challenges. Competition is fierce, and there are a variety of overhead costs you need to consider. If you’re struggling to turn a profit, you may consider adding a buy now, pay later ecommerce option for customers who need alternative financing.

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Ecommerce, Web Development

8 Ecommerce Business Challenges and Solutions

by Jordan Brannon

The size of the ecommerce market is expected to grow by leaps and bounds by 2025, reaching a value of around $10.87 trillion. While the growth opportunities are endless, ecommerce businesses have to face many challenges. Let’s take a look at how businesses can overcome some of the biggest ecommerce issues in today’s market and grow their operations. 

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Conversion Rate Optimization, User Experience (UX), Web Development

Learn How to Establish Website Credibility and Trust for Your Business

by Jordan Brannon

Having a business plan and creating a website is not enough to guarantee success. Building trust, gaining credibility, and commanding authority in your industry are all prerequisites to thrive.

Without website credibility, you are at risk of losing leads and experiencing low conversion rates due to a high bounce rate of visitors who are uncertain whether they can rely on your business.

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Communication, User Experience (UX)

How to Create Brand Guidelines for Your Small Business

by Jordan Brannon

First impressions are made within a blink of an eye, and they can significantly impact how a customer perceives your brand. It takes about 0.05 seconds for your audience to form an opinion. Whether a customer is visiting your product page or receiving a marketing email in their inbox, your branding should be consistent.

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Conversion Rate Optimization

10 Ways to Collect Website Leads

by Jordan Brannon

Website leads provide you with valuable contact information while browsing your site. PPC ads often bring traffic to the website with the intent of acquiring new leads. However, there are a handful of effective marketing tactics beyond ads. 

Below are ten tips that will help your business collect more website leads and grow loyal customers.

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Ecommerce, Web Development

How Much Does an Ecommerce Website Cost?

by Jordan Brannon

Ecommerce is the new frontier of sales. Shopify, Amazon, or your own proprietary website, every platform has its strengths and weaknesses. The key to running a successful ecommerce website operation is knowing how to balance your costs and profits efficiently by understanding the bigger picture.

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Conversion Rate Optimization, Ecommerce

Boost Your Business With a Better Store

by Jordan Brannon

Your store is the face of your business. You might have the snappy marketing in place, you might be bringing in potential customers with a USP that turns heads but if you don’t have a store good enough to seal the deal, you’ll be struggling to grow your business.

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Ecommerce, Web Development

Ecommerce Payment Processing 101: A Beginners Guide for Small Businesses

by Jordan Brannon
What Is Payment Processing And How Does It Work?

That image up there represents the worst possible scenario for your business, losing a willing customer to factors entirely out of your control. For a small business, payment processing can be the toughest piece of the ecommerce puzzle.

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Conversion Rate Optimization, User Experience (UX)

10 Ways to Optimize Your Calls to Action

by Jordan Brannon

Writing a blog, product page, or holiday landing page is all about managing your content. But how do you wrap up this content in a neat bow that will appeal to your customers and direct them towards more content? A strong call to action is your answer to effective marketing.

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Accessibility

Debunking Web Accessibility Myths

by Jordan Brannon

The internet was built to help humans create connections around the world. Regardless of gender, race, or sexuality, the internet has always been an accessible place. There are web accessibility standards that are there to help everyone use the internet fairly because web accessibility designs are there for a reason: they allow inclusivity.

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