User Experience (UX)

A great navigation system is the backbone of your website. It guides your customers along their journey toward checkout and also informs your overall business website design. Many people don’t realize that intuitive navigation is not just for human users; it’s also used by search engines to index and understand the overall structure of your website and how each page is related to the others.

DIY website builders are, to many, an easy and accessible way to develop their website and begin running their online business. However, like most services, there are always advantages and disadvantages to consider before enlisting the help of a DIY builder to set up your website.

Redesigning and optimizing your website is both a terrifying and incredibly necessary process. Unfortunately, many businesses don’t quite think their redesigns through, and the fallout can be devastating for their existing customer base. That said, websites do have to evolve to keep up with the market, and it’s also a great way to significantly improve your sales.

The front page of your website is like the entryway to your home, immediately telling users whether or not they want to venture further. As such, ensuring that you make the best first impression is crucial to the user experience. But how exactly do you go about designing your website’s homepage?

Color is vital to the user experience. It can have a significant impact on consumers, often in unexpected ways. Color saturation, contrast, and brightness can all make an impact on user experience. They can highlight different sections, categories, and functions within textual and visual information. 

Ecommerce is one of the fastest-growing sectors in retail. Consumers in the US spent $870.78 billion online in 2021, up 14.2% from $762.68 billion the prior year. In a crowded market, many consumers make purchasing decisions based on trust rather than convenience.

Every time a consumer interacts with your brand, they have the opportunity either to continue moving along the sales funnel or to leave your store and search for your products or services elsewhere. Keeping visitors engaged with your website until they make a purchase is the goal for every ecommerce business owner. 

Having a business plan and creating a website is not enough to guarantee success. Building trust, gaining credibility, and commanding authority in your industry are all prerequisites to thrive.

Without website credibility, you are at risk of losing leads and experiencing low conversion rates due to a high bounce rate of visitors who are uncertain whether they can rely on your business.

First impressions are made within a blink of an eye, and they can significantly impact how a customer perceives your brand. It takes about 0.05 seconds for your audience to form an opinion. Whether a customer is visiting your product page or receiving a marketing email in their inbox, your branding should be consistent.

Writing a blog, product page, or holiday landing page is all about managing your content. But how do you wrap up this content in a neat bow that will appeal to your customers and direct them towards more content? A strong call to action is your answer to effective marketing.