User Experience (UX)

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Conversion Rate Optimization, User Experience (UX), Web Development

Learn How to Establish Website Credibility and Trust for Your Business

by Jordan Brannon

Having a business plan and creating a website is not enough to guarantee success. Building trust, gaining credibility, and commanding authority in your industry are all prerequisites to thrive.

Without website credibility, you are at risk of losing leads and experiencing low conversion rates due to a high bounce rate of visitors who are uncertain whether they can rely on your business.

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Communication, User Experience (UX)

How to Create Brand Guidelines for Your Small Business

by Jordan Brannon

First impressions are made within a blink of an eye, and they can significantly impact how a customer perceives your brand. It takes about 0.05 seconds for your audience to form an opinion. Whether a customer is visiting your product page or receiving a marketing email in their inbox, your branding should be consistent.

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Conversion Rate Optimization, User Experience (UX)

10 Ways to Optimize Your Calls to Action

by Jordan Brannon

Writing a blog, product page, or holiday landing page is all about managing your content. But how do you wrap up this content in a neat bow that will appeal to your customers and direct them towards more content? A strong call to action is your answer to effective marketing.

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Conversion Rate Optimization, Ecommerce, User Experience (UX)

How to Recapture Sales From Abandoned Carts

by Jordan Brannon

An abandoned cart doesn’t have to be a lost cart. Around 81 percent of users abandon their carts while shopping online. For business owners, abandoned carts can signal that the checkout process needs to be optimized and generate more sales. You will need to learn more about your customers and understand what products they are interested in.

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Conversion Rate Optimization, User Experience (UX), Web Development

Why You Should Invest in User Research

by Jordan Brannon

A little secret to making your business a success: understand your users. User-based research is a goldmine for understanding how your business is doing and what trajectory your business is moving towards. Besides this, it is great data to have on hand if you want to grow your business.

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