Content plays a huge factor when it comes to driving traffic to your website. Optimized content can help your site rank higher on the search engine results pages (SERPs) and entice visitors to convert once they land on your page. If you’re unable to captivate the attention of your audience, you can be missing out on valuable leads and potential revenue.
With over 1.8 billion websites online the competition is high. It is essential to create a thorough plan to boost traffic and generate sales on your site. If you’ve been trying to increase your website’s revenue for a while now, without success, it’s likely you haven’t optimized it right. Here’s a list of technical and creative fixes you can implement to start inviting and converting traffic.
Create Opportunities for Engagement and Conversions
The number one problem people face when trying to get their online business up and running is getting the necessary digital footfall. As we’ve established, there are a lot of websites out there, but are there enough internet users to go around? Well, there are over 4.6 billion internet users as of January 2021, and they spend nearly seven hours online every single day. That’s a lot of eyeballs for you to capitalize on. Nevertheless, if your website is suffering from low traffic, there are several steps you can take to boost your number of visitors. For starters, you might want to consider investing in or optimizing your advertising strategy. Depending on your website’s revenue, you can even consider outsourcing it to a niche or full-service agency.
Social media marketing is a great option for any consumer business, whether the business is well-established or just launching. You can begin by posting organic content on different platforms to get a sense of where your audience is spending most of its time. Once you get a better understanding of your ideal customer, you can consider promoting some of your content via ad spending. For example, if you are posting on:
- Instagram: You are focusing on creating engaging visual content, which often works well with travel and lifestyle niches.
- LinkedIn: You are interested in networking with professionals and utilizing job titles, descriptions, etc. in your marketing efforts.
- TikTok: You are producing entertaining short videos and likely targeting a younger (i.e. Gen Z, Millennial) audience.
In addition to marketing on social media, email marketing can also increase your website’s revenue. By nurturing or retargeting people in your email funnel and acquiring new customers, you can expand your list of highly qualified leads. Keep your audience engaged with new blog posts, special offers, free tips, and interesting updates to increase your probability of generating conversions.
Optimize Your Website for SEO
Over 53% of all web traffic comes in via search engine optimization (SEO). SEO improves both the quality and quantity of traffic without spending on ads.
A strong keyword strategy is an important factor in your overall SEO campaign. Your selection of keywords will focus on the interests of your audience and their intent when searching. For example, is a user seeking out additional information or are they ready to convert? Be sure to keep the following in mind when selecting valuable keywords.
- User Intent: What would I type into Google if I was searching for this product or service?
- Competition: Take note of your competitors’ keywords to expand your list.
- Long-Tail Keywords: Attract relevant traffic with generally less competition.
- Your Results: Track the performance of your keywords over time and update your selection when necessary.
Practice backlinking to relevant pages on your website or high-authority websites. As you increase your number of pertinent backlinks, you build ‘link equity’ indicating to search engines that your website is also valuable, improving your search engine results and website revenue. Although it may be tempting to start from scratch, it is possible to optimize your website rather than redesigning it.
Customize Your Website for Your Customers
If you’re spending a significant amount on ads without seeing any results, you may be pitching your product to the wrong audience. Market research can help you better understand your customers and tailor your website towards their specific interests and needs.
You need to understand the demographics and psychographics of your target audience. What will entice them to make a conversion? How can you alter your copy strategy to create sales? Decide which changes will make a positive impact on your campaigns, such as headers and CTA buttons. Build customer loyalty and increase website revenue by customizing your website with your audience in mind.
Create a Great User Experience (UX)
User experience is the primary factor affecting the conversion of your website visitors. If you have plenty of quality web traffic, but your website revenue isn’t good enough, this is something you should look into. Frankly, there are a whole host of things that can contribute to poor user experience on your website.
A slow website is one of the most annoying things to deal with for internet users today. 40% of users will abandon your webpage if it takes longer than three seconds to load. Poor load speeds could be rooted in a number of things, including unreliable hosting, large images or media, and clunky code. Have your web design team or agency look into these to improve loading speeds.
Pay attention to design and navigation. 75% of users assess website credibility based on its design. Ensure your design supports your preferred customer journey and that navigation is intuitive. Working with the right web design partner will go a long way towards helping you resolve this.
If we’ve made it seem like monetizing a website is riddled with problems, it really isn’t. With the right support, it’s possible to earn consistent website revenue, and even achieve the holy grail of online business – passive income. Feel free to look through our blog for more tips and advice to improve your website. Don’t hesitate to write to us directly with questions. We’re happy to get you the help you need to make the most of your website.