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Your business’ website is a crucial piece of the conversion puzzle. It makes all the difference between attracting and converting customers and watching them choose the competition over you. Developing an engaging website is vital; 75% of consumers tend to judge the credibility of businesses based on their small business web design.

Your website is one of the most important lead generation magnets for your business. 75% of consumers judge a business’s credibility based on its web design, so you need to make sure you get it right. A great business website could draw the line between losing customers to the competition and turning your new customers into brand loyalists.

A well-designed website is always a traffic magnet. Combine it with the right content and SEO practices, and you can enjoy increased conversion rates and sales. However, there’s more to it than just getting people on your site. 92% of website visitors visiting a website for the first time don’t actually aim to make a purchase.

Your website plays an important role in the consumer journey — it’s the hub of your online presence. As well as drawing in new customers for your business, it can turn first-time customers into brand loyalists. Your site’s design plays a significant role in your site’s lead generation potential.

Creating an engaging website for your business is no longer a luxury but a necessity. Because of the COVID-19 pandemic, online shopping in the first six months of 2020 increased 30.1% compared to the same period in 2019. Customers are searching for product information online now more than ever before.

Your website has a short window to make the right impression for your business. It takes website visitors about 0.2 seconds to form an opinion on a specific website. 75% of consumers report that they will judge a business’ credibility by how its website looks.

In many companies, different departments have their own distinct work culture. This is especially true of technical and non-technical departments, where employees use different practices, platforms, and vocabulary to perform their daily tasks. Due to these differences, many technical and non-technical teams often find it very challenging to communicate effectively with one another. 

Your website matters now more than ever before. It acts as an online representation of your business and could draw the line between increasing sales and losing leads. With most businesses looking to attract and retain clients through their website, competition is stiff.